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Star Wars Lego

May 19, 2005

Embracing the dark side of the brand
..I also feel like a bad father. I’m an accessory to mass-marketing crime, aiding and abetting two juggernauts in their overwhelming assault on a little boy’s impressionable mind.. ..I have rolled out the red carpet for George Lucas and Lego, when I should be maintaining eternal vigilance against runaway consumerism.

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